Wild Spot is a pet store that keeps animals wellness in mind. Their products are safe and organic so pets can stay healthy in the long run. The tone is professional, and light-hearted and the demographic is towards people who prefer to spend money on higher quality products. Although the logo itself appears to be a dog, the spot itself is the main element to be used throughout each asset. The dog is mainly meant to establish that it is a pet store upon first view. I chose green and brown as the main colors because they are natural colors.
