Copu Cafe is a plush themed coffee shop. Cuddly and Sweet is its slogan because I wanted to portray a cute, warm, and welcoming environment. Copu Cafe’s demographic is mainly young adults and teenagers, but anyone is welcome, especially children. I used the seam patterns as a consistent design element throughout my assets because I wanted to keep that plush toy characteristic in everything without having to place images and or illustrations of plush toys. I used a warm color palette with browns and pinks to emphasize the warmth of the café. I chose a rounded typeface to not only match with the logo but to also keep the plush toy theme consistent.
